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Show her you love her to the moon and back.

Local jewelry experts who value your story.

Whether ablaze with light and color, or subdued & eloquent, jewelry speaks. It speaks about hope & fidelity—sorrow & joy. Jewelry has the power to help tell your story.

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Hi! We’re a family-owned & operated jewelry store in Cape Canaveral.

Whether you want an original piece or decide to choose from our diverse selection, we have the ideal piece of jewelry for you and a superior shopping experience.

What’s your story?

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Shopping for jewelry is exhilarating, but it can also be intimidating!

You want to walk away without regrets, knowing you’ve found the perfect memento.

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Capture the moment.

In the superior tradition of courtesy and quality, our experience and knowledge is at your service.

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Create something original.

With the specific desires and direction of our customers in mind, we create stunning custom jewelry on site. 

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Make a smart selection.

With our wide selection of jewelry, we’re able to assist you in choosing a distinctive piece that suits your personality, preference, and purse.

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Experience peace of mind.

We’re present in our store daily and are deeply invested in your customer experience and satisfaction.

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We’ll help you select something unique, that speaks to you. Jewelry that—in 10, 20, or 50 years—will still bring a smile to your face.

Engagement rings

Our specialty. We have a wide variety of dazzling rings that will take her breath away. Or work with our craftsman to design an original piece just for her.

Wedding Bands

Options continue to expand for couples choosing their wedding bands. Our selection has the quality, the distinctiveness, and the beauty that will endure.

Jewelry restoration

You can rely on our craftsman to help you restore your favorite piece of jewelry to its former glory.


Always an appropriate gift and an eye-catching adornment, we offer a variety of prices and styles.

Diamonds, gems & stones

Use our brilliant gemstones to create a touchstone to faithfulness, life-long friendship, and family.

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Whatever kind of jewelry you desire, whether glamorous or simply tasteful, we have it:

Discover your next family heirloom

Step 1

Schedule an appointment (or walk right in)

Step 2

Browse our selection.

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Capture the moment!

Walk in our doors and discover what makes our jewelry store unique.

We aren’t an impersonal store with salespeople that come and go.

We’re part of an established community, proud of our reputation and ready to serve people like you.

A word from our customers

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“Very helpful and friendly service. I will definitely be coming back soon to get her the gold hoop earrings that she wants. I will also be doing any future jewelry shopping there…Thank you Jesse!”

Doug Y.

“Jesse’s Jewelry is my go to place. It is family owned and run. You can always expect a warm greeting, a friendly smile, great prices and honest service.”

Jodi B.

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Our family has served Brevard County since 1981.

Jesse Ross Sr. got his start in jewelry when in-laws Tom & Bobbi Gyorvary opened the Diamond Castle in Cocoa Beach in 1981. Jesse Ross Sr. opened Jesse the Jeweler in 1989, which he successfully ran until his passing in 2021. 

Jesse II & Angie Ross proudly continue the legacy started by Jesse’s grandparents & father—a tradition of caring for your jewelry needs as if they were our own. We specialize in telling stories in the language of jewelry & in the legacy of jewelry.

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6290 N Atlantic Ave,
Cape Canaveral, FL 32920

Call or text: 1-321-784-8769

Tuesday-Friday: 10am-5pm
Saturday: 10am-2pm
Sunday & Monday: Closed

We’re Hiring!
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